Fractional CMO and CTO support for operators who need systems, not more noise.
Sean Richard provides fractional CMO and CTO support for contractors, service-based companies, and growth-stage operators — senior marketing and technology leadership without full-time overhead.
I help contractors, service businesses, and growth-stage companies build the marketing, technology, automation, and operational infrastructure required to scale with more control.
Apply to work with SeanPick the one built for your company.
For contractors and home-service companies.
Contractors doing $1M–$10M+ in revenue who need senior marketing leadership without hiring a full-time CMO.
Senior marketing leadership across paid media, CRM, funnel infrastructure, sales pipeline design, lead-to-close automation, and vendor oversight. Built for contractors who need accountable growth, not another marketing vendor.
Fractional CMO servicesFor service businesses, SaaS, and growth-stage operators.
Service-based companies, SaaS startups, agencies, and growth-stage operators that need executive-level technology direction without a full-time CTO.
Executive-level technology direction across roadmap, software stack review, automation architecture, AI implementation planning, vendor oversight, cybersecurity posture review, and IT operations direction. Hands-on IT and cybersecurity background informs every recommendation.
Fractional CTO servicesSenior leadership, only when you need it.
Most growing companies are stuck in one of two patterns: scattered vendors with no senior owner, or a leadership gap that's bleeding into operations. Hiring a full-time CMO or CTO is a $250K+ commitment before benefits — and most service businesses or growth-stage operators aren't ready for that.
Fractional leadership fills the gap. You get senior strategy, system design, vendor oversight, and implementation accountability at a fraction of the cost — and only for as long as you need it.
Three steps, no theater.
Fractional engagements are structured as scoped monthly retainers or fixed-scope projects. Specific scope, deliverables, and engagement range are defined during the initial intake conversation based on company size and complexity.
Systems Review
Initial diagnostic: current state, bottlenecks, vendor landscape, data flow, gaps. Output: a written assessment with prioritized recommendations.
Roadmap & Engagement Scope
Defined deliverables, cadence, and outcomes. Monthly retainer or scoped project, depending on fit.
Execution & Oversight
I lead implementation directly or oversee internal teams and vendors. Weekly working sessions, async progress reporting, and continuous iteration.
Who this is for — and who it isn't.
- →Contractors and service businesses doing $1M–$10M+ that need real growth infrastructure.
- →SaaS startups and agencies that need senior technical direction but aren't yet hiring a full-time CTO.
- →Operators who want strategy directly tied to execution — not theory.
- ×Pre-revenue startups looking for free advisory.
- ×Companies expecting generic coaching, motivational consulting, or one-size-fits-all playbooks.
- ×Engagements where leadership won't make decisions or commit to execution.
What success looks like.
What success looks like in a typical engagement: predictable lead flow with attribution, reduced vendor sprawl, documented operational systems, AI/automation deployed against real bottlenecks, clean data and reporting, and a leadership team that can defend technical and marketing decisions to investors or partners.
Questions buyers ask before the call.
How does a fractional CMO or CTO engagement with Sean Richard work?
Engagements start with a Systems Review — a written diagnostic covering current state, bottlenecks, vendor landscape, and prioritized recommendations. From there, scope is defined as either a monthly retainer or a fixed project, with weekly working sessions, async progress reporting, and continuous iteration. Sean leads implementation directly or oversees internal teams and vendors depending on the engagement shape.
How is a fractional CMO different from a marketing agency?
A marketing agency executes tactics inside its own playbook. A fractional CMO operates as senior marketing leadership inside your company: setting strategy, choosing vendors, designing the CRM and funnel infrastructure, building the sales pipeline, and being accountable for the full customer acquisition system. Sean Richard works as embedded leadership for contractors and service-based companies — not as an outside vendor adding another layer.
How is a fractional CTO different from a consultant or development agency?
A consultant produces a deliverable and leaves; a development agency executes a defined build. A fractional CTO owns the technology direction over time — roadmap, software stack evaluation, automation architecture, AI implementation planning, vendor oversight, and cybersecurity posture review. Sean Richard provides executive-level technology direction without full-time overhead, with hands-on IT and cybersecurity background informing every recommendation.
Who is the best fit to work with Sean Richard as a fractional CMO or CTO?
Best-fit clients are contractors and service businesses doing $1M–$10M+ in revenue, SaaS startups and agencies that need senior technical or marketing direction without hiring full-time, and operators who want strategy directly tied to execution. Pre-revenue startups looking for free advisory, companies expecting generic coaching, and engagements where leadership will not make decisions or commit to execution are not a fit.
What does a typical fractional engagement scope look like?
Engagements are scoped as monthly retainers or fixed projects. A retainer typically covers strategy, infrastructure design, weekly working sessions, and oversight of internal or vendor execution. Project scopes cover specific deliverables such as a Systems Review, technology roadmap, CRM and funnel rebuild, or AI automation implementation plan. Specific terms are scoped during the initial intake conversation.
Does Sean Richard offer fractional services for companies outside contractors or service businesses?
Yes. While the fractional CMO practice is focused on contractors and home-service companies, the fractional CTO practice supports SaaS startups, agencies, and growth-stage operators that need executive-level technology direction. Engagements are evaluated on fit — operational complexity, decision-making capacity, and commitment to execution — rather than industry alone.