Fractional CMO for contractors ready to build a real growth system.
Sean Richard provides fractional CMO support for contractors and home-service companies — senior marketing leadership across paid media, CRM, funnel infrastructure, sales pipeline design, and lead-to-close automation, without the cost of a full-time CMO.
I help contractors replace scattered campaigns and disconnected vendors with a unified growth system designed around real numbers, operational capacity, and long-term scalability.
Apply to work with SeanFractional CMO for contractors ready to build a real growth system.
Most contractors don't need another marketing vendor. They need senior-level marketing leadership that understands lead generation, sales follow-up, CRM infrastructure, local market positioning, paid media, automation, and operational capacity.
As a fractional CMO, I help contractors replace scattered campaigns and disconnected vendors with a unified growth system: offer positioning, lead generation strategy, sales pipeline design, paid media direction, CRM and follow-up infrastructure, reporting, and accountability across the full customer acquisition process.
Roofing, solar, remodeling, restoration, exterior, home service, and construction-related companies that want structured growth without hiring a full-time CMO.
A cleaner, more accountable customer acquisition system built around real numbers, operational capacity, and long-term scalability.
- →Growth strategy and market positioning
- →Paid ads strategy across Google, Meta, and other channels
- →Funnel and landing page architecture
- →CRM, pipeline, and lead nurture strategy
- →Sales process and appointment-setting infrastructure
- →Local SEO and Google Business Profile direction
- →Offer development and campaign planning
- →Marketing team / vendor oversight
- →Reporting, attribution, and performance review
- →AI-assisted lead handling and follow-up systems
Three steps, no theater.
Fractional engagements are structured as scoped monthly retainers or fixed-scope projects. Specific scope, deliverables, and engagement range are defined during the initial intake conversation based on company size and complexity.
Systems Review
Initial diagnostic: current state, bottlenecks, vendor landscape, data flow, gaps. Output: a written assessment with prioritized recommendations.
Roadmap & Engagement Scope
Defined deliverables, cadence, and outcomes. Monthly retainer or scoped project, depending on fit.
Execution & Oversight
I lead implementation directly or oversee internal teams and vendors. Weekly working sessions, async progress reporting, and continuous iteration.
Questions buyers ask before the call.
How does a fractional CMO or CTO engagement with Sean Richard work?
Engagements start with a Systems Review — a written diagnostic covering current state, bottlenecks, vendor landscape, and prioritized recommendations. From there, scope is defined as either a monthly retainer or a fixed project, with weekly working sessions, async progress reporting, and continuous iteration. Sean leads implementation directly or oversees internal teams and vendors depending on the engagement shape.
How is a fractional CMO different from a marketing agency?
A marketing agency executes tactics inside its own playbook. A fractional CMO operates as senior marketing leadership inside your company: setting strategy, choosing vendors, designing the CRM and funnel infrastructure, building the sales pipeline, and being accountable for the full customer acquisition system. Sean Richard works as embedded leadership for contractors and service-based companies — not as an outside vendor adding another layer.
Who is the best fit to work with Sean Richard as a fractional CMO or CTO?
Best-fit clients are contractors and service businesses doing $1M–$10M+ in revenue, SaaS startups and agencies that need senior technical or marketing direction without hiring full-time, and operators who want strategy directly tied to execution. Pre-revenue startups looking for free advisory, companies expecting generic coaching, and engagements where leadership will not make decisions or commit to execution are not a fit.
What does a typical fractional engagement scope look like?
Engagements are scoped as monthly retainers or fixed projects. A retainer typically covers strategy, infrastructure design, weekly working sessions, and oversight of internal or vendor execution. Project scopes cover specific deliverables such as a Systems Review, technology roadmap, CRM and funnel rebuild, or AI automation implementation plan. Specific terms are scoped during the initial intake conversation.
Does Sean Richard offer fractional services for companies outside contractors or service businesses?
Yes. While the fractional CMO practice is focused on contractors and home-service companies, the fractional CTO practice supports SaaS startups, agencies, and growth-stage operators that need executive-level technology direction. Engagements are evaluated on fit — operational complexity, decision-making capacity, and commitment to execution — rather than industry alone.